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Adding Size
Adding size to your ad not only moves your business toward the front of the heading where more people may notice it, it also allows you to tell a more complete story about your business to potential customers.
Source: Advertising Research Corporation, 1989a
A 3/16 ad is three times the size of a 1/16 ad, yet with effective copy and an attractive design, it can attract 16 times the attention!
Source: Advertising Research Corporation, 1989
A 1/4 Page ad is noticed first 30 times more than 1/16 page ad.
Source: Advertising Research Corporation, 1989